![]() This associate level exam should be easier to pass than the professional level exams. I do have to clarify that this particular exam should be much easier than the other Facebook Professional Certifications. There are over +120 courses on the Facebook Blueprint Course Catalog. Passing the 100-101 Facebook Advertising Core Competencies Blueprint Exams can be frustrating. How to prepare for the 100-101: Facebook Certified Digital Marketing Associate Exam? Explain how to measure the success of a campaign.Identify campaign results through ads reporting.Determine the relationship between budget and estimated results.Given a scenario, determine the appropriate ad formats.Determine the Facebook campaign objective to achieve business goals.Identify settings available at the campaign, ad set, and ad level.Explain the differences between the tools available to create and manage ads.Identify how Facebook protects user data privacy and common ad policies.Explain the way Facebook charges for ads and where the ads are shown.Communicate the value of the Facebook Pixel.Explain the importance of matching business goals to Facebook campaign objectives.Identify the structure of a Facebook campaign.Identify the difference between an ad and a page post.Identify mobile creative best practices.Explain the process to set up an ad account.Identify the steps to establish a business presence on Facebook and Instagram.Communicate the value proposition of the Facebook family of apps and services for businesses.Identify the different Products that make up the Facebook family of apps and services.(I literally took this list from Facebook Blueprint exam page)įacebook recommends going over the following topics before you take the exam for the first time: #1 – The Value of Facebook (8%) What topics should you study or know for the exam? Skills measured in 100-101 Facebook Blueprint Associate-Level Certification You can find more details about each topic below. In order to pass the certification, you basically need to know five key areas of Facebook and Instagram: The exam covers Facebook advertising fundamentals that should help you jump start your digital marketing career. The 100-101 Facebook Certified Digital Marketing Associate certification is Facebook first attempt to help entry level marketers, including students and job seekers. What is the 100-101: Facebook Certified Digital Marketing Associate Blueprint Exam? Looking to distinguish yourself? This is it. Some Facebook partners now even require for you to get certified before they hire you or require you to get it in the first couple of months of work.įacebook Certification show that you have the basics and foundations to manage Facebook, Instagram and Messenger campaigns.Įarning the associate-level certification will demonstrate your ability to leverage the power of the Facebook ads platform and provide a proven competency signal to organizations in hiring you as an entry-level marketer.Ĭertification helps boost your career and resumé, building credibility within the industry and having the expertise to jump straight into a new digital marketing job. Whether you’re working for a digital marketing agency or looking for new job opportunities in Facebook advertising, I believe Facebook Blueprint Certifications can help! Getting certified can give you more credibility from your competitors. I am a bit biased, but I would say absolutely! Is it really worth getting Facebook Blueprint certified? We get this question a lot in our Facebook Blueprint Prep group. What is the value of a Facebook Blueprint certification? I will focus this blog post on the 100-101 Facebook Digital Marketing Associate exam certification.
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